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About us

True believers for technology

About April Six

On April 6, 2000, a different kind of agency was born of the fundamental belief that technology marketing could be better, smarter, and more relevant to the real concerns of technology buyers. We may have grown and evolved since that day, but the same belief continues to drive the work we do for our clients around the world and across the brand experience. We invite you to explore our work and thinking, and to discover how seamless communications can help technology brands stay relevant today, and every day.

Leadership

Fiona Shepherd
Fiona Shepherd
Founder and CEO
April Six
Inspired by her belief that the marketing of technology and B2B brands requires a specialized and unique experience, Fiona opened the doors to April Six in 2000. Her leadership across both client and agency relationships ensures that April Six stays on the cutting-edge of creative and strategic innovation. Fiona is dedicated to building on the power of integrated, results-driven marketing and customer centricity. That dedication has lead April Six through global expansion and the extension of our service offerings to public relations and beyond.
Lak Sidhu
Lak Sidhu
CFO
April Six
Lak joined April Six in 2008 after spending more than a decade in financial director roles at a number of high-growth technology companies, five of those years spent working in Hong Kong. Lak manages all global finances for the agency’s UK, USA, Singapore, and AprilSix Proof offices. His integrated approach is both pragmatic and entrepreneurial, ensuring that all back-office functions enable continuity and streamlined operational management.
David Hearn
David Hearn
Global Operations Director
April Six
Scoping, sourcing and supporting global infrastructure. Global processes and systems. Operational efficiency and productivity.
Armando Armadillo
Armando Armadillo
Global Mascot
April Six
Situated in the high desert of the American southwest, Truth or Consequences, New Mexico isn’t anybody’s idea of a technology trendsetter. Hot yes, hotbed no. Yet, as our beloved mascot’s hometown, it reminds us all that the innovations for our clients find their way to every big city, small town, and tiny village on the planet. This particular armadillo embodies all the best qualities of his April Six colleagues. And while he may not be big, he’s quick and agile and always ready for a challenge. No wonder he inspires us every day.
Sinead Woodley
Sinead Woodley
UK Managing Director
April Six
Sinead brings nearly two decades of B2B and technology marketing experience to her role as Managing Director of the agency’s UK office. Extensive strategic campaign-management expertise and deep industry background make her an essential marketing partner. Sinead has collaborated closely with many April Six clients to spearhead the development of pioneering strategies and ‘buyer-journey’ focused integrated-marketing programs. Her innovative leadership is helping to transform sales and marketing impact and campaign ROI for brands worldwide.
Jill Melchionda
Jill Melchionda
US Managing Director
April Six
With proven leadership experience developing global marketing strategies and integrated campaigns for brands across multiple industries, Jill was recruited to open and lead the San Francisco office of April Six in late 2013. In her role as Managing Director, she actively supports client relationships and cross-functional agency teams, while helping to define integrated marketing strategies, develop creative ideas, and drive client demand.
Brad Hemley Harris
Brad Hemley Harris
Singapore Managing Director
April Six
Brad Harris has worked in the media and digital space for 17 years, specializing in performance marketing, strategy, demand generation, social media, and SEO. Having worked in major cities across APAC, he has built a solid understanding of the Asian market and has developed successful strategies and several award-winning creative campaigns. Brad has led the Singapore office since its inception in 2015, helping April Six clients throughout the region navigate the ever-evolving digital space.
Lisa Davis
Lisa Davis
UK Group Account Director
April Six
Lisa meets UK client expectations with successful agency results across the EMEA region. She brings more than 16 years to her role at April Six, having previously led the development of brand, demand-gen, and sales-enablement programs for a range of established global brands and emerging startups. Her dynamic background is a critical aspect of her success in leading her client services team to remain proactive and solution-oriented.
Naomi Shaw
Naomi Shaw
UK Group Account Director
April Six
B2B technology marketing has been the emphasis of Naomi’s career for nearly 15 years (including the past nine with April Six). Her extensive client, project management and industry expertise extend from her prior experience working with some of the largest and most successful technology organizations in the world. Most recently, Naomi has become an invaluable addition to our client services department in the UK, managing one of the teams responsible for multiple EMEA client relationships. She directs client engagement, development of program and go-to-market strategies, messaging, and creative while ensuring all meet budget and timelines.
Janet Knight
Janet Knight
US Group Account Director
April Six
With a dedicated focus on building strong and trusted client relationships, Janet oversees the April Six account management teams, as well as all client activities and relationships. She has spent the majority of her career in the technology sector, managing global advertising, demand generation, and retention for major brands, including IBM and Adobe. Janet is also experienced in managing campaigns that target consumer, SMB, and enterprise.
Alex Kurth
Alex Kurth
UK Strategy Director
April Six
Alex has risen through the ranks at April Six, joining the agency in 2006 as an Account Executive, and evolving into the indispensible strategist he is today. During his decade at April Six, he and his team have developed strategies for some of the world’s largest, most established technology giants, as well as playing pivotal roles within a host of startups. Alex previously served as the agency’s Head of Strategy and planning for the EMEA clients. He also directed the VMware Global account for four years and was instrumental in helping to establish the agency’s presence in San Francisco and Singapore.
Trent Talbert
Trent Talbert
US Strategy Director
April Six
A dedicated technology marketer who brings nearly a decade of experience to his strategy role at April Six, Trent has guided the development and execution of integrated campaigns for leading B2B brands, including HP, Dell, SanDisk, Level 3, Intel, Qualcomm, VMware, and Sage. With proven success in both brand awareness and demand generation disciplines, Trent focuses on the practical use of integrated marketing strategies and advertising technologies to achieve measurable, meaningful results.
Jamie Blagden
Jamie Blagden
UK Operations Director
April Six
Jamie brings 20 years of successful marketing and business experience to his role as Operations Director (much of that time growing the infrastructure of April Six). He has helped enable the agency’s global expansion, while providing steady leadership in the areas of agency operations and management. Jamie’s essential place in the evolution of April Six—from aspiring UK startup to internationally respected agency—has come with his total commitment to meeting the demands of our clients on-time and on-budget, anywhere in the world.
Erik Ulvestad
Erik Ulvestad
US Creative Director
April Six
Specializing in bringing B2C sensibilities to B2B technology and digital marketing challenges, Erik serves April Six clients with expertise in brand strategy and global demand generation, as well as digital and traditional advertising. He is a proven creative and strategic innovator with 15 years of hands-on experience within the technology, medical device, and genomics sectors. His client experience includes successful campaigns and programs for a range of high-profile clients, including Cisco, Google, HP, McAfee, Microsoft, Sun Microsystems, Varian Medical Systems, Sage, TiVo and Turn.
Tom Lucente
Tom Lucente
US Creative Director
April Six
Tom’s two decades of B2B advertising and marketing expertise is an advantage he has embedded into his role as Creative Director and lead copywriter at April Six. His award-winning background includes the development of digital and traditional marketing and advertising, as well as strategic planning, brand/product positioning and messaging, and content development. A native of Silicon Valley, Tom has created highly successful campaigns for emerging businesses, as well as market-leading technology and consumer brands including AT&T, Dell, HP, Intel, Johnson & Johnson, LinkedIn, Mazda, Microsoft, Qlik, Sage and Turn.
Alistair Ross
Alistair Ross
UK Creative Director
April Six
Alistair brings 19 years of creative experience within the Lowe, Publicis, VCCP and FCB global networks, including a decade as CD and ECD. He joined April Six in 2017. A genuine creative hybrid, Alistair has delivered effective and imaginative campaigns for over seventy famous brands from Army to Zurich. His commitment to brand authenticity saw him strap on body armor to deliver six award-winning British Army campaigns, from the front line in Afghanistan, to a live attempt on the notorious west ridge of Everest. In stark contrast, he also used charm and social media to persuade Harry Styles to cut his hair for the Little Princess Trust cancer charity.
Kyle Thomas
Kyle Thomas
US Lead Developer
April Six
Based in San Francisco, Kyle oversees the development of dynamic digital sites, tools, and experiences for April Six clients in the US. Following nearly a decade of experience in design and development, Kyle joined April Six in 2015 to expand the agency’s digital capabilities. Previously, he established and built his own digital-media agency in the San Francisco Bay area, serving clients across a range of industries. Along with his leadership of the growing web development team in the US, Kyle works to continually advance innovation across our clients’ campaigns and programs.
Jim Sutton
Jim Sutton
UK Managing Director
AprilSix Proof
Jim has been indispensable in facilitating growth and development of AprilSix Proof over the last 10 years. Prior to joining in 2007, he managed both media and marketing campaigns for global brands, including Philips and Nestle Waters. In 2010 Jim became the UK Managing Director at AprilSix Proof, and began leading operations in both the UK and EMEA. His motivated efforts have enabled technology and STEM organizations to successfully demonstrate the value of their work and drive the sales of their products or services. Jim’s expertise derives from a client centered approach, ensuring that clients understand what they want to communicate, and then effectively delivering these messages to the people they need to be influencing.
Joe Meaney
Joe Meaney
Operations Director
AprilSix Proof
Joe is the driving force behind work with the National Physical Laboratory, Babcock and administering the company’s bid support functions. Before joining AprilSix Proof in 2007, he gained a comprehensive knowledge of the public relations industry, by first joining the Press & Public Affairs department of Arts Council England as a graduate, then departing as a Press Officer. Additionally, he worked at Nesta managing the communications for two early stage investment funds and promoting new businesses such as Shadow Robot Hand Co. and ULTra (Urban Light Transit).
Amy Drummond
Amy Drummond
Head of Technology
AprilSix Proof
For the past 13 years, Amy has been extensively involved in the communications of organizations at every stage of development and purpose—directing campaigns for startups, multinational corporations and non-profit organizations. She is fascinated by emerging technologies in scientific research and healthcare, and has promoted a wide range of technologies, from 3D printing and M2M communications, to data analytics and cyber security. Her dynamic experience within technology PR has fostered her acute ability to work in high-pressured environments, multitask and deliver coverage across national, regional and vertical titles.
Ellie Dobson
Ellie Dobson
Head of Client Services
AprilSix Proof
Ellie is proficiently experienced within science, engineering and technology PR. She is responsible for driving excellence in client management and ensures impeccable service delivery across the business. Ellie leads on a portfolio of clients that comprises many of AprilSix Proof’s flagship accounts. She generates extensive media coverage for the UK’s most promising engineering SMEs and hosts a comprehensive thought leadership program for QinetiQ, further integrating her into a valuable network of industry influencers. Ellie is notably involved with the Royal Academy of Engineering, where she directs national campaigns targeted to impact policy makers, the engineering industry and general public, while also implementing consultancy to the Academy’s Enterprise Hub member companies.
Faye Locklier
Faye Locklier
US Account Director
AprilSix Proof
Faye is based in AprilSix Proof’s San Francisco office and is responsible for leading our US client programs. Working closely with both the UK and US agencies, she designs and deploys campaigns for clients with specialties spanning every element of complex technology—from defense and security, to artificial intelligence and data analytics. By synchronizing marketing and PR activity to boost return on investment, and combining creative and technical PR activities to boost brand awareness in crowded markets, Faye provides a strong and consistent point of contact for our US clients.
This campaign gets above tech gibberish to engage a marketer with a more important conversation: How can you build a brand that evolves with customers? Through engaging creative and smart copy, we were able to pay off that conversation with real benefits: How Turn can help your brand live and breathe and evolve just as your customers.

Paul AlfieriSenior Vice President-Marketing, Turn

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