An analytics industry leader based in Sweden, Qlik committed in late 2015 to broaden its market presence in North America through a customer-focused marketing initiative.
The April Six team instantly understood the need to engage Qlik prospects on multiple strategic levels. Our campaign combined sustained social activity with a dynamic content hub—all built around the idea that Qlik customers have the insights they need to “Know it all” about their business data.
Know it all
Social, Video, Nurture
The continually evolving content hub features testimonial videos of real-world customers who “Know it all” thanks to the power and simplicity of the Qlik solution.
We leveraged the campaign theme across a series of high-impact digital media units, including interactive page-takeovers on The Wall Street Journal, Forbes, and other major online destinations.
Almost immediately, the “Know it all” campaign delivered impressive results across multiple channels.
clicks (through the Unruly platform)
minutes of campaign video watched
clicks on Facebook, LinkedIn, Twitter
Thanks to you all! Beautiful. I love this campaign so much.
Gillian Farquhar / Senior Director, Global Customer Communications, Qlik