Back to case studies

Know it all

Qlik

The Challenge

An analytics industry leader based in Sweden, Qlik committed in late 2015 to broaden its market presence in North America through a customer-focused marketing initiative.

Know it all

The Solution

The April Six team instantly understood the need to engage Qlik prospects on multiple strategic levels. Our campaign combined sustained social activity with a dynamic content hub—all built around the idea that Qlik customers have the insights they need to “Know it all” about their business data.

Qlik
Client

Qlik

Campaign

Know it all

Services

Social, Video, Nurture

The continually evolving content hub features testimonial videos of real-world customers who “Know it all” thanks to the power and simplicity of the Qlik solution.

Case Study

The Results

Almost immediately, the “Know it all” campaign delivered impressive results across multiple channels.

160K

clicks (through the Unruly platform)

2,225

minutes of campaign video watched

30K

clicks on Facebook, LinkedIn, Twitter

Thanks to you all! Beautiful. I love this campaign so much.

Gillian Farquhar

Gillian Farquhar / Senior Director, Global Customer Communications, Qlik