All in a (good) day
Insightful strategic thinking
It’s rare when a great marketing idea doesn’t have an equally great strategic insight at its core. So April Six digs deep to uncover the meaningful truths—and deliver the single-minded strategies—that help differentiate our clients’ brands and drive their businesses forward. From targeted planning and positioning projects to comprehensive go-to-market programs, April Six builds strategies that grow brands.
Breakthrough brand engagement
Technology brands, unlike many technology products, are built to last. And that’s why, as global competition grows across nearly every tech-industry and geography, the strengths and reach of technology brands are being challenged to keep up. Brand engagement is integral to the April Six approach because we understand that authentic brands are the foundation on which the business—its products, people and external perceptions—is supported and reflected. Time for a brand breakthrough?
Bringing it all together to develop and execute world-class campaigns demands a flawless mix of inspired creativity, clear-sighted strategy and detail-obsessed execution. From highly targeted, response-focused programs to rolling, multilingual awareness efforts spanning dozens of markets and hundreds of assets, April Six creates and deploys the full range of campaigns—and always with the same fierce commitment to results
Interactive digital experiences
Now, more than ever, technology brands need to thrive in digital, social places. Your prospects and customers expect online engagement that informs, engages and inspires. They appreciate easy access, regardless of the platform or the device. And they respond to unique, unexpected experiences that make them rethink the status quo. From deep marketing automation expertise, to website, tool and application development, business analysis, information architecture, UX optimization and social strategy, April Six is dedicated to helping you deliver.
Enlightened content creation
Today’s B2B audiences have an insatiable appetite for content. They need complex ideas distilled to their essentials and they need it now. Yet, we’ve learned that they’ll also take the time to engage with richer, deeper content as long as it delivers real, relevant insights in fresh, new ways. We’re focused on developing the kind of content that crackles with energy and originality, because that’s the kind of content that binds technology buyers to technology brands.
Integrated PR capabilities
Working hand-in-hand with the April Six strategic and creative teams, AprilSix Proof creates award-winning public relations outreach programs separately and in concert with coordinated marketing campaigns. These fully integrated PR activities support our clients’ businesses at the top of the funnel, building broader awareness for the same messaging (and through the same channels) that today’s technology audiences engage with every day. By planning the synchronization of PR and marketing activities across campaigns, our clients can achieve an increased level of audience interaction and consistent messaging at every touchpoint.