April Six appointed by geospatial software leader IQGeo for transatlantic communications brief
22nd October 2020
Global geospatial data software company IQGeo has appointed April Six, part of the MISSION Group, to build its profile and reputation in the UK and US. As part of its remit April Six will develop thought leadership campaigns and conduct influencer, analyst, and media relations aimed at key business audiences in the utilities, telecoms and geospatial sectors.
IQGeo’s end-to-end geospatial software improves productivity and collaboration across enterprise planning, design, construction, maintenance and sales processes. Its mobile-first enterprise solutions create and maintain an accurate view of complex network assets that is easily accessible, wherever and whenever needed.
April Six will develop campaigns and storylines alongside IQGeo that demonstrate the need for accurate geospatial data in order to fuel a number of key innovations including distributed energy and smart grids, 5G rollout and utility disaster response. The agency will also promote the IQGeo Platform and range of application solutions, as well as engaging influencers and analysts on both sides of the Atlantic.
Steve Tongish, Chief Marketing Officer at IQGeo, said: “After a highly competitive process we chose April Six due to their impressive energy, creativity and genuine passion for what we do. The team’s track record both in geospatial data and wider technology storytelling will be invaluable to us as we work to achieve our ambitious global expansion objectives in the coming years”.
Jim Sutton, Managing Director for London and Munich at April Six, said: “The solutions IQGeo offers in a fascinating arena such as geospatial data is not only a perfect fit for April Six’s experience and expertise, but demonstrates our desire to work with the brands that will shape the future. We’re hugely excited to help IQGeo show how it catalyses new technologies as well as drives efficiency in legacy services”.
About IQGeo
IQGeo’s end-to-end geospatial software improves productivity and collaboration across enterprise planning, design, construction, maintenance and sales processes for telecoms and utility network operators. Our mobile-first enterprise solutions create and maintain, an accurate view of complex network assets that is easily accessible by anyone, wherever and whenever needed.
Specialized applications combined with our open IQGeo Platform help network operators create a single source of network truth to meet their digital transformation ambitions and operational KPIs. Our award-winning, cloud-enabled solutions save time and money, and improve safety and productivity, while enhancing customer satisfaction.
About April Six
April Six makes moments that matter for the brands that shape the future. We meet the unique marketing and communications requirements of brands in Mobility, Technology and Science through our deep, specialist knowledge of these core industries. Located in London, Harefield, Bournemouth, Munich, San Francisco, Seattle and Singapore
About MISSION
MISSION is a collective of creative Agencies led by entrepreneurs who encourage an independent spirit. If we can continue to help brands thrive with some passion, some humility, some magic, and with plenty of hard work, we’ll feel like we’re doing the right thing. 1,150 people. Working in 31 places. On some of the world’s best Clients.
