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Can’t-miss US B2B conferences

by Sarah McShane, US Business Development

The industry events you need to attend in 2017.

As your marketing team settles into the New Year, it’s a great time to plan and set your 2017 event calendar. With all the great B2B events to choose from, it’s important to know what to expect. Here’s a helpful guide to our recommended 2017 conference for B2B marketers in the U.S. Expand your knowledge and grow your networks at these important industry events.


February 20 – 22, 2017     Scottsdale     B2B Marketing Exchange

While we won’t be attending this event, the compelling agenda and impressive list of speakers make it worth considering.

March 19 – 23, 2017     Las Vegas     Adobe Summit

Join us and thousands of the world’s most innovative marketing and customer experience experts in Las Vegas this March. With more than 200 sessions and hand-on training labs, Adobe Summit offers in-depth knowledge in all things digital marketing. While the full agenda has yet to be released, some of the speakers we’re looking forward to seeing include Ann Lewis, Kate McKinnon, and, because like Nationwide we’re on you’re side, Peyton Manning.

April 5 – 6, 2017     San Francisco     Marketing Innovation Summit

For those of you interested in discovering the latest trends in Account-Based Marketing (ABM) or fine-tuning your ABM strategy, the Demandbase-hosted MIS is the conference for you. Keep an eye out for April Six’s creative work throughout the event, as we serve as the MIS creative agency partner!

April 23 – 26, 2017     San Francisco     Marketo’s Marketing Nation Summit

Many of our clients use Marketo as their marketing automation platform, which makes Marketing Nation a must-attend for us! It’s a great event to discover insights from the brightest minds in the marketing and IT services industries. While they haven’t released their 2017 agenda just yet, past speakers have included John Legend, Hillary Clinton and Arianna Huffington.

May 2 – 4, 2017     New Orleans     Collision Conference

Nicknamed the “Anti CES”, Collision is a tech-focused event created by the same team that organizes Web Summit in Europe. We’ve heard many positive things about the conference, so we’re checking it out this year! Who knows, you may even see our very own managing director Jill Melchionda on stage discussing how April Six stopped having meetings and became more collaborative. (Bonus timing: Collision is conveniently scheduled between the two weekends of Jazz Fest.)

May 16 – 19, 2017     Las Vegas     Sirius Decisions Summit 2017

Sirius Decisions is becoming THE event of the year for B2B marketers, sales and product leaders. The four-day conference draws more than 3,000 attendees, making it a great place to learn about innovations in the B2B space and network with an elite group of industry professionals.

October 3 – 6, 2017     Boston     MarketingProfs B2B Marketing Forum

Here’s another East Coast event that is very highly regarded (and attended) by B2B marketing professionals. While this year’s forum will be our first exposure to MarketingProfs, the event has been drawing large audiences for more than a decade.

Let us know which of these conferences you’ll be attending, as we’ll have a presence at many of the events. If you’re looking to connect (or if we missed any), tweet us @AprilSixGlobal.