Enabling more than 6 million customers with connected business apps and services, Sage is one of the largest software companies in the world—so it’s not surprising that its relationship with April Six spans products and continents. In late 2015, the brand was looking for nothing less than the disruption of a well-established industry category: ERP (enterprise resource planning).
Repositioning Sage X3—the global brand’s flagship business management solution—as the simple, powerful alternative to legacy ERP solutions, meant developing a broad-based fully integrated program that could run effectively in 10 different countries.
Digital, Video, Demand-gen, Tools, Search
The multi-stage program included banners, persona-based emails and social posts, all driving to a series of pay-per-click landing pages designed to engage prospects at the top of the funnel.
Since the campaign is an expression of how Sage X3 helps businesses “Work different,” it includes a set of interactive tools engineered to help prospects understand what "working different” really means today.
The “Work different" campaign initiatives outperformed benchmarks, driving both inquiries and marketing-qualified leads to the Sage sales channel.
inquiries over the first two months
year-over-year increase in leads
of leads marketing-qualified (MQL)
Since the campaign kick off, April Six has demonstrated its expertise and deep understanding of a true multi-touch global campaign. Their approach to creative, mix of marketing programs and tactics, and content types has built the foundation of an innovative and compelling global campaign that I was proud to launch across 10 countries.
Georgia Pantazis / Global Campaign Manager, Sage X3