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Brand Indentity, covered

CBTS

The Challenge

Before the cloud changed everything, CBTS was known as a respected VAR, delivering deep expertise across a wide spectrum of business technology. But that’s no longer enough to compete with new self-service cloud models. Today’s enterprises need a dedicated technology partner that can deliver it all. And, because CBTS is arriving late to the cloud revolution, more established brands have taken the market lead for both cloud services and cloud infrastructure.

Brand Indentity, covered

The Solution

CBTS has always been a brand dedicated to sharing its deep expertise. With that in mind, April Six repositioned the company around the four related pillars that literally define the brand. The core themes of Consult, Build, Transform, Support position CBTS as the trusted partner for customers seeking the necessary mix of solutions for their business to grow, stitching together the technology roadmaps, and bringing order to the chaos that is cloud. A partner who truly has “Cloud, covered.”

CBTS
Client

CBTS

Campaign

Brand Identity Refresh

Services

Brand strategy, logo/tagline development, messaging architecture, brand guidelines, iconography, website, internal and external collateral, sales enablement

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In the new world of CBTS, the acronym stands for Consult, Build, Transform and Support. The new identity was designed to reinforce these four pillars that support any business-technology initiative.

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The digital experience at the heart of the campaign is a website with a technology first, thought-leadership focus that lets customers explore the end-to-end expertise they need to complete their journey to the cloud.

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From iconography to signage to collateral to giveaways, the distinctive "covered" pattern and theme was extended across all internal and external communications.

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The Results

+125%

lift in site traffic

236%

increase in mobile users

128%

upsurge in site views

"Thank you to the April Six team for all of the hard work on the new identity and CBTS.com website. It looks AMAZING!!! Everyone we show this work to is so impressed. It will truly be a differentiator for us in the market.”

Eric Miller

Eric Miller / VP of Marketing, CBTS