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Technology takes people, too.

Cogeco Peer 1

The Challenge

Canada-based Cogeco Peer 1 provides advanced networking, cloud, and managed hosting services to thousands of organizations worldwide. Following the unification of its major technology services subsidiaries, the company sought to reposition itself as a trusted provider of enterprise-grade connectivity solutions, particularly to U.S. buyers.

Technology takes people, too.

The Solution

From strategic messaging workshops and go-to-market planning to creative execution, April Six worked closely with the Cogeco Peer 1 to consider and evolve its brand story. By highlighting the company’s core capabilities for “global reach and local touch,” the resulting campaign delivers a powerful, essential truth for tech-challenged businesses: Technology takes people, too.

Cogeco Peer 1

Cogeco Peer 1


Technology takes people, too.


Brand/campaign messaging, Go-To-Market Strategy

The campaign celebrates actual Cogeco Peer 1 employees—by turning their names into technology acronyms—and aligning them to the deep, human capabilities of the brand.

Case Study

Original photography and video were used to create a series of impactful campaign assets, from web banners and pre-roll videos to high-impact display units and airport OOH takeovers in key American markets, including Chicago, Philadelphia, and Atlanta.

Case Study

The Results


display impressions


lift in website traffic


digital display CTR

The results were pretty incredible. We experienced a 80% lift in website traffic and gained mindshare with prospects who may not have been previously aware of us. (The campaign) was a huge success from an awareness standpoint.

Shawna Gee

Shawna Gee / Director of Brand and Public Relations, Cogeco Peer 1