Canada-based Cogeco Peer 1 provides advanced networking, cloud, and managed hosting services to thousands of organizations worldwide. Following the unification of its major technology services subsidiaries, the company sought to reposition itself as a trusted provider of enterprise-grade connectivity solutions, particularly to U.S. buyers.
From strategic messaging workshops and go-to-market planning to creative execution, April Six worked closely with the Cogeco Peer 1 to consider and evolve its brand story. By highlighting the company’s core capabilities for “global reach and local touch,” the resulting campaign delivers a powerful, essential truth for tech-challenged businesses: Technology takes people, too.
Cogeco Peer 1
Technology takes people, too.
Brand/campaign messaging, Go-To-Market Strategy
The campaign celebrates actual Cogeco Peer 1 employees—by turning their names into technology acronyms—and aligning them to the deep, human capabilities of the brand.
Original photography and video were used to create a series of impactful campaign assets, from web banners and pre-roll videos to high-impact display units and airport OOH takeovers in key American markets, including Chicago, Philadelphia, and Atlanta.
lift in website traffic
digital display CTR
The results were pretty incredible. We experienced a 80% lift in website traffic and gained mindshare with prospects who may not have been previously aware of us. (The campaign) was a huge success from an awareness standpoint.
Shawna Gee / Director of Brand and Public Relations, Cogeco Peer 1