Founded in 2006, Demandbase is leading the revolution in account-based marketing (ABM) by enabling emerging and established brands to identify, target and engage high-value prospects and customers with more certainty than ever.
April Six conceived a corporate campaign and corresponding content aimed at B2B brand marketers who, too often, accept traditionally low benchmark response-rates when they could be demanding so much more. With “Demand more,” we created a powerful, new ethos around the idea of modern ABM and tied it linguistically (and literally) to the Demandbase brand.
Print, Digital, Direct, Social, Events
Taking direct aim at digital-advertising benchmarks, the Demandbase campaign encourages today’s brands to “Demand more” from their marketing.
From digital advertising banners to dimensional direct mail, campaign assets leveraged the fresh, fun tone of the campaign to drive awareness and action.
Environmental and event assets were also developed for the Management Information Summit (MIS), the annual conference sponsored by Demandbase.
Preliminary campaign results included a boost in engagement at the brand’s important MIS event.
growth in conference attendance
surge in marketing-qualified leads
increase in new customer deals