As the first mobile-first cybersecurity brand, Lookout makes the world more secure as it gets more connected. In 2016, the company comissioned an important research study on the risk involved in accessing and sharing corporate data on mobile devices. The challenge for Lookout (and April Six) was finding a compelling way to present the results.
The pre-eminent Ponemon Institute developed two parallel reports—one for mobile consumers, the other for enterprise buyers. After identifying key insights from the reports, the team at April Six created a pair of dynamic digital experiences, rich in information graphics and user interactivity.
Ponemon demand-gen program
Microsites, infographics, go-to-market strategy
The parallel digital experiences target Lookout’s two distinct audiences with fresh, highly engaging content and graphics.
Unexpected images—from iconic illustrations to architectural graphics—are used across both microsites to represent pertinent facts and figures from the Ponemon research.
We partnered with Lookout’s PR and marketing teams to identify storylines for its two distinct markets: consumer and enterprise. Leveraging these storylines we created a destination and drove visits through PR/influencer channels, social and beyond. What made this program powerful was the seamless integration of the demand-gen and PR channels to convey flavors of the same story.
Jill Melchionda / Managing Director, April Six