Data-center events don't happen in the abstract. There’s always a real cause (and a very real effect on the business). That’s where Nimble Storage made all the difference. With those issues in mind, our challenge was to show how the predictive capabilities of Nimble Storage empower organizations to keep their businesses running intelligently and efficiently.
All-Flash storage can no longer meet the demands of always-on applications. So, April Six made the Nimble Storage brand synonymous with predictability—able to uncover issues—storage-based and otherwise—before they become problems. Predictive is all-Flash that adapts and scales to the performance needs of modern apps. Predictive is Nimble.
Predictive is (brand campaign)
Strategic positioning, brand messaging, digital experience
Beyond traditional and digital assets—including lead-gen content, social media, and other assets—a core component of the campaign is the Nimble Storage “Rewind” experience, which communicates the benefits of reliable data-center performance through Nimble’s predictive all-Flash offering.
The experience allows visitors to rewind dynamically from the first signs of a storage-related event to its root cause. Along the way, it conveys the benefits of Nimble technology to solving the storage challenges of today. Scrolling backwards along the virtual timeline uncovers the real causes of downtime, slow performance, and other issues—and the need to stay (predictively) aware of those issues before they can do serious damage.
Working with April Six has been a very positive experience. They are one of those rare, innovative agencies that just “gets it.” They developed unique assets that stood out from our competitors, many of which turned out to be our top-performing lead-gen pieces
Valerie Glover / Senior Demand Gen Orchestration