Intapp serves many of the world’s top legal, accounting, consulting, private equity and investment banking firms with its connected firm-management solutions. After nearly two decades as the market leader, the company was seeking to amplify its global brand and broaden its reach to engage with new audiences. Taking a holistic approach, the Intapp team worked closely with April Six to refine its market positioning and brand strategy, and refresh its visual identity. The goal was a new POV and look-and-feel that would demonstrate Intapp’s focus on empowering client innovation.
The account-first mindset
This wasn’t merely about delivering more leads. (Intapp had leads.) What the business required was better leads from a select number of targeted accounts. With that in mind, April Six developed an account-first framework focused on activating a pre-selected audience of high-value prospects. Utilizing advanced digital and predictive technologies, the program was built from the ground-up to improve deal size, close rates, and funnel velocity. From a new visual identity to the new website and blog platform, April Six refined nearly every aspect of the brand. We also developed a series of highly targeted campaigns utilizing ABM and other data-driven approaches, while speaking with relevance to a set of unique, vertical audiences.
One ABM launch,
guaranteed leads, millions in pipeline potential
“Beyond the bold, new site experience, we launched our first digital media and ABM campaigns with April Six—and their expertise led directly to the success of those programs.”
Chief Product Officer