Back to case studies

Living, breathing marketing

Turn

The Challenge

Turn is a pioneer in platform-based mobile, video, display, TV and social advertising, and the only adtech provider on five continents that delivers digital advertising data, planning, activation, and analysis from a single platform.

Living, breathing marketing

The Solution

That platform, the Turn Digital Hub, provides brands with a window into the chaos that is modern digital marketing. That unique perspective led us directly to the creation of a multi-channel campaign built around the idea of “Living, Breathing Marketing.”

Turn
Client

Turn

Campaign

Living, breathing marketing

Services

Advertising, Print, Digital, Nurture, Events

The Turn campaign launched with high-impact print and digital advertising aimed at reaching senior B2B marketers and supported by event sponsorships and social-media activity.

Case Study
Case Study
Case Study

We leveraged the campaign theme across a series of high-impact digital media units, including interactive page-takeovers on The Wall Street Journal, Forbes, and other major online destinations.

Turn - Advertising Age

At the center of the campaign is an immersive digital experience that delivers relevant content for education and engagement.

Case Study
Case Study

The Results

The integrated campaign was instrumental in helping to drive actual sales to customers in the technology, beverage, and beauty industries while elevating the conversation to the C-suite.

20M

total microsite impressions

52K

total user clicks (0.27% click-through rate)

35K

microsite post clicks

This campaign gets above tech gibberish to engage a marketer with a more important conversation: How can you build a brand that evolves with customers? Through engaging creative and smart copy, we were able to pay off that conversation with real benefits: How Turn can help your brand live and breathe and evolve just as your customers.

Paul Alfieri

Paul Alfieri / Senior Vice President, Marketing, Turn