Building Audience Rapport Using a Human Touch

Allianz approached April Six with the goal of promoting their Mazda Extended Warranty—and the peace of mind it offers through comprehensive coverage that eliminates unpleasant surprises. The Allianz team initially expressed a preference for an animated explainer video to convey the message.

April Six recognized that insurance is a highly emotional topic, rooted in trust and the desire for reassurance. It was crucial to capture the human element and the feeling of security. Animation, while effective at highlighting the warranty’s benefits, would lack the personal connection and warmth of live action.

We produced a film that showcased drivers using lucky charms to maintain their vehicles, leading viewers to the realization that, with a Mazda Extended Warranty, reliance on luck becomes unnecessary. This lighthearted and human approach tapped into the quirkier side of life, creating an empathetic connection that an animated explainer video alone couldn’t achieve. With the live-action film, we successfully delivered the benefits of the Mazda Extended Warranty in a relatable and engaging manner by adding humanity into the content. The resulting film resonated with the audience, driving home the message of peace of mind and comprehensive coverage.