Turn is a pioneer in platform-based mobile, video, display, TV and social advertising, and the only adtech provider on five continents that delivers digital advertising data, planning, activation, and analysis from a single platform.
That platform, the Turn Digital Hub, provides brands with a window into the chaos that is modern digital marketing. That unique perspective led us directly to the creation of a multi-channel campaign built around the idea of “Living, Breathing Marketing.”
Living, breathing marketing
Advertising, Print, Digital, Nurture, Events
The Turn campaign launched with high-impact print and digital advertising aimed at reaching senior B2B marketers and supported by event sponsorships and social-media activity.
We leveraged the campaign theme across a series of high-impact digital media units, including interactive page-takeovers on The Wall Street Journal, Forbes, and other major online destinations.
At the center of the campaign is an immersive digital experience that delivers relevant content for education and engagement.
The integrated campaign was instrumental in helping to drive actual sales to customers in the technology, beverage, and beauty industries while elevating the conversation to the C-suite.
total microsite impressions
total user clicks (0.27% click-through rate)
microsite post clicks
This campaign gets above tech gibberish to engage a marketer with a more important conversation: How can you build a brand that evolves with customers? Through engaging creative and smart copy, we were able to pay off that conversation with real benefits: How Turn can help your brand live and breathe and evolve just as your customers.
Paul Alfieri / Senior Vice President, Marketing, Turn