Achieving Coverage with German Speaking Targets
Hexagon Manufacturing Intelligence is a recognized leader in simulation software for advanced engineering companies. Hexagon had recently undergone a consolidation of its disparate technologies and services into one holistic B2B offering, and, wanting to communicate this to new and existing customers, reached out to April Six for support.
Beyond raising awareness, Hexagon sought the expertise of April Six to create thought-leadership in selected verticals, activate strategic profiling, provide event support, increase brand awareness, and build share of voice.
April Six devised an interlocking strategy aimed at tier 1 publications in Germany, Austria and Switzerland to achieving the core organizational objectives.
These publications included a cover story in Vision Mobility, key headlines in Stern, Kronenzeitung, and Heute, as well as thought leadership pieces in top tier trade magazines like vdi-nachrichten, Digital Engineering, Automobilproduktion, MaschinenMarkt and specialist vertical outlets such as Schiff&Hafen and Flugrevue.
pieces of coverage secured