An ABM story
Intapp is one of the leading providers of law firm software and services. Yet, for all that success, the company had bigger aspirations; they needed to break into more law firms while expanding into new service sectors. Their growth goals required a new, scalable go-to-market approach.
Intapp needed opportunities, requiring leads form both new buying groups in existing accounts, and in completely new types of firms, accounting, financial, and consulting. With that in mind, April Six developed an account-first framework focused on activating a pre-selected audience of high-value prospects. Utilizing digital technologies and creative strategies, the program was built from the ground-up to improve deal size, close rates, and funnel velocity.
Over 18 months, with a 3-month initial sprint, we stood up eight campaigns. Six 1:Few campaigns targeting ~500 accounts and two 1:Many campaigns targeting ~1 k accounts. With a total revenue potential of $20M+, we targeted a 20:1 marketing ROI.
Total revenue potential
Account lift on Intapp.com