Shaping The Future of Mobility
The Challenge
After going public in 2021, acquiring two mobility technology companies in 2021 and 2022 and hiring a proven CMO, Otonomo was transitioning from being an Israeli-based car data company to a global organization shaping the mobility economy with a breadth of mobility data, backed by AI.
April Six was tasked with developing Otonomo’s new, modern brand story and visual identity. This strategic partnership included a new logo, new brand guidelines, persona development, messaging architecture, completely new website and a suite of branded collateral and marketing assets.
The Solution
April Six worked closely with Otonomo to get to know and evaluate their brand. A brand study and audience questionnaire was performed to gather insights and baseline brand perception. Insights gathered, along with agency conducted interviews with Otonomo’s leadership team + leaders from both companies acquired translated into a strategic brief, highlighting the market opportunity to the creative team.
April Six created a unique, modern, future-forward brand identity with a brand story that greatly inspired the global Otonomo team to continue to grow with the organization. Brand guidelines, templates and trainings were provided for the marketing and Otonomo design teams to facilitate company-wide adoption. A variety of internal brand reveal assets, including a brand announcement video were created and presented at a in person all-hands.
