Inspiring the Next Generation of Coders
With the launch of the revolutionary Raspberry Pi 4, April Six was tasked with not simply developing a consumer campaign to reach parents, kids, and enthusiasts across the UK, USA, and DACH regions, but also to engage these entrepreneurial technologists with Pi 4’s capabilities.
A product with such wide capabilities appeals to a broad audience, with greatly varying levels of individual abilities. Speaking to them all in a way that resonated with their own expectations and wants for the product would require careful planning and consideration.
We segmented tier-one media into core categories. This amplified messages that encouraged coding literacy and full multimedia capabilities to national and international outlets and highlighted the Pi 4’s capacity to replace traditional PCs. We also engaged 17 global technology and parenting influencers to discuss, review, and promote the Pi 4 through social moments.
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