Redefining the limits of modern benefits
The Challenge
Elevate was founded to disrupt the employee benefits industry and dislodge the legacy technologies that have under-served benefits processes for decades. Yet, the company’s challenge is less focused on differentiating its SaaS promise than convincing third-party administrators (TPA) that its platform can transform outdated benefits experiences. To that end, Elevate must build credibility at every opportunity while making its brand a symbol of meaningful change. Because the industry has reached a tipping-point; and, now that the risk of not changing outweighs the cost and complexity of any such effort, the key question for administrators is not “When do we modernize?” but “How?”
The Solution
With its credibility established as the brand TPAs can rely upon to solve the pain points of old-school benefits administration, Elevate gains permission to demonstrate how its platform transforms the experience for partners, employers, and plan participants. To that end, April Six developed a new brand-story framework and visual identity as the foundational elements to support Elevate’s tech-forward position. The brand’s updated verbal and visual components (including an important color shift and use of original icons) were immediately leveraged by the April Six team in the creation and development of the new Elevate website. By embracing the promise of its brand mission—to relentlessly redefine the limits of what employee benefits can be—Elevate (through its new brand) is helping benefits providers turn the page on the past.
