Securing data Fearlessly
technology, branding
The Challenge
The cybersecurity landscape is a high-stakes digital environment where enterprise businesses deploy cutting-edge defenses against ever-evolving threats. For emerging solution providers like Seclore, breaking through means establishing a foundation of continuity and trust. By refreshing its brand and website, the Seclore team sought to position the brand as a uniquely credible industry leader projecting confidence and freedom in a fear-driven category.
The Solution
We updated the brand with a vibrant, confident look and feel to align with its bold, new positioning urging security teams to, “Share data fearlessly.” These updates to the color palette, typography, graphics, patterns, and iconography were made to differentiate Seclore in its market. We also developed brand guidelines and content templates to ensure consistent application across marketing initiatives. The updated components were brought to life in a reimagined user experience on the website.
