Raising Brand Awareness in a Highly Competitive Market
The Partnership
SonicWall is a cybersecurity specialist that safeguards organizations from invasive threats against remote, mobile, and cloud-enabled workforces using its unique boundless security approach. April6 is the PR & communications agency for SonicWall in the DACH region.
The Challenge
Our task was to raise the brand awareness of the US cybersecurity specialist in the German-speaking media, by achieving coverage in Germany, Austria, and Switzerland.
The Solution
With thought leadership content and interviews, as well as newsjacking-based high-level commentaries, we sought to increase SonicWall’s share of voice in the highly competitive cybersecurity market.
The Execution
April6 achieved over 120 pieces of tier 1 coverage in IT B2B & B2C and channel press, including:
- Computerwoche
- t-online
- ChannelPartner
- CRN
- IT-BUSINESS
- Futurezone
- Swiss IT
- com!
- Computerwelt
- Heise
- and more.
