Turning a Company of Two Halves into a Single Market-Disrupting Brand
Launching into the highly competitive Governance, Risk and Compliance (GRC) & Cyber Security space, SureCloud needed a familiar yet stand-out rebrand that signalled its bold intentions to break into the U.S. market amid ongoing business transformation.
SureCloud—a cloud-based GRC & Cyber Security provider—felt that, after several years of operating as two independent businesses, it was time to merge operations to create something unique, differentiated, and disruptive.
April Six was on hand to help them plan, execute and communicate this new chapter, internally and externally, with a fresh new visual identity. This was supported by exploratory CISO interviews and guided by an internal playbook, and with a full-scale creative rebrand, underpinned by social campaigns, event stands, and a new website look and feel.
Unifying two distinct operations creates wholesale business disruption, and plans can quickly change in this dynamic environment. We saw this as an opportunity to work hand-in-glove with the SureCloud team, maximizing communication at each touchpoint to establish consistent messaging and focus for the lifecycle of the project.
We positioned SureCloud as the only provider capable of targeting real-world CISO challenges directly—elevating it from a commoditized ingredient of a GRC & Cyber Security solution, to the main character in a unique end-to-end approach to Governance, Risk and Compliance, through the concept “Sure You Can.”
“Sure You Can” is a concept uniquely ownable to SureCloud, it conveys its brand promise of never saying no, and is also a rallying cry to all CISOs stuck worrying if they can handle escalating levels of risk. To date, campaign rollout has included touchpoints across several forms of media, including:
- Comprehensive website refresh
- Customer-facing sales deck
- Internal brand playbook
- Custom-built event stands
- LinkedIn and Twitter social tiles
- Spotify podcast assets