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April Six Marketing Pulse 2024

Understanding today's marketing challenges and strategiesand defining what's next

What’s this?

A core part of April Six’s planning process is to better understand the programs that are working for our clients and employees, the projects that are trending, the technologies that are evolving, and the work that is performing effectively. Determining these truths serves our larger goals of improving our client partnerships and enabling our teams to make marketing moments that matter.

This year, rather than hold these truths for clients, we are putting them out to the world. Practical advice from experts is the simple idea behind the April Six Marketing Pulse for 2024 (AMP.24). It’s a quick pulse-check on the market to identify what’s top of mind for marketers combined with our guidance on key challenges, tactics, and trends.

  • 548 senior-level marketers and external agency leaders surveyed
  • Responsibilities included campaigns, content, digital marketing, brand, paid media, and PR
  • Cross-selection of industries with emphasis on technology
  • Data collected January-February 2024