An outstanding trade programme

Delivering high engagement with PSA Trade Parts

#mobility

The brief

Car manufacturers have always struggled to sell their range of parts to the trade, due to the competition generally offering perceived lower prices and faster delivery to local garages for similar products.

#mobility

Whopping 20% Uplift in Sales.

Car manufacturers have always struggled to sell their range of parts to the trade, due to the competition generally offering perceived lower prices and faster delivery to local garages for similar products.

Distrigo Parts on mobile devices

The result

By understanding both the customer journey and the lack of marketing opportunities to intercept a purchase, April Six devised and launched a manufacturer-first reward programme. PERKS was designed to create engagement and pre-disposition to phone a PSA Distribution Hub first. A combination of points with every purchase plus competitions for compelling prizes, were delivered via automated, personalised communications.

‘Genuinely innovative and highly effective.’

“The response to PERKS has been amazing. Internally, Regional Managers, and Parts Distributors are for the first time asking how they can become more involved and are finding it much easier to sell to customers.”

Colin Start, Business Development,
Parts and Services UK, PSA Group