An outstanding trade programme
Delivering high engagement with PSA Trade Parts
#mobility
Delivering high engagement with PSA Trade Parts
#mobility
Car manufacturers have always struggled to sell their range of parts to the trade, due to the competition generally offering perceived lower prices and faster delivery to local garages for similar products.
#mobility
Car manufacturers have always struggled to sell their range of parts to the trade, due to the competition generally offering perceived lower prices and faster delivery to local garages for similar products.
By understanding both the customer journey and the lack of marketing opportunities to intercept a purchase, April Six devised and launched a manufacturer-first reward programme. PERKS was designed to create engagement and pre-disposition to phone a PSA Distribution Hub first. A combination of points with every purchase plus competitions for compelling prizes, were delivered via automated, personalised communications.
“The response to PERKS has been amazing. Internally, Regional Managers, and Parts Distributors are for the first time asking how they can become more involved and are finding it much easier to sell to customers.”
Colin Start, Business Development,
Parts and Services UK, PSA Group
