Privacy Policy

1. Introduction & General Terms

We take information privacy seriously and want you to feel assured that your personal information is safe with us.

This Privacy Policy relates to the use of personal information we collect from you via our websites, at events you attend or in conversation with us. It also relates to our use of any personal information you provide to us by phone, email, in letters/correspondence and in person.

In order to do business and to better understand our customers we sometimes collect information about you. This policy explains the following:

  • what information we may collect about you
  • how we use information we collect about you
  • when we may use your details to contact you
  • whether we will disclose your details to anyone else
  • your choices regarding the personal information you provide to us
  • the use of cookies on April Six websites and how you can reject them
  • what to do if you are unhappy with our use of your data

The information we gather and store about you is governed by the General Data Protection Regulation (GDPR), and the UK data protection laws including the Data Protection Act 1998, and any replacement data protection laws. In this policy, we refer to ‘data protection laws’ to mean these. Under GDPR you have the right to Erasure (see Sections 5 & 10) and the Right of Access (see section 11).

Our websites may contain hyperlinks to websites owned and operated by other companies/third parties. These companies/parties have their own privacy policies and are likely to use cookies. We can accept no responsibility or liability for third-party websites that we link to.

2. Who are we?

We are April Six Ltd., we are a full-service marketing agency specialising in the Technology sector.

We have four wholly-owned subsidiaries:

AprilSix Proof Ltd. – a PR company specialising in the Science, Technology, Engineering and Mathematics sectors
April Six Inc. – our US-based full-service marketing and PR agency covering the US, Canada and South America
April Six Pte Ltd. – our Singapore-based full-service marketing and PR agency covering the Asia Pacific region
April Six (China) Ltd. – our full-service marketing and PR agency covering China

When we refer to ”we” or ”our” or ”April Six” we are referring to April Six Ltd., AprilSix Proof Ltd., April Six Inc., April Six Pte Ltd. and April Six (China) Ltd.

April Six Ltd. are part of The Mission Marketing Group plc.

Our headquarters are:
April Six Ltd.
Chaplin House
Widewater Place
Moorhall Road
+44 (0)1895 825599

Our registered office address is:
April Six Ltd.
36 Percy Street

3. What information will April Six collect?

When you access our websites, or sign up to any services such as newsletters, blogs, message boards we will receive personal information about you. This can consist of your name, email address, work postal address, telephone number or mobile number, as well as information collected about your use of our websites (this could include your IP address).

As we are a business to business enterprise we will not knowingly record your home address or phone number. We will also not knowingly record special categories of personal data: racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data or biometric data. Additionally, due to the nature of our business we only deal with adults. Please do not supply personal information if you are under 18 years of age.

We may enable you to sign-in via a third-party service, such as a social media provider like Facebook or Twitter. If you choose to sign-in via a third-party application, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).

4. How will April Six use the information it collects about me?

We will use your personal information to:

  • Optimise our website to ensure an enriched personalised experience
  • Deliver any services you have signed up for like newsletters or blogs
  • Contact you about the services we offer
  • Provide a personalised experience
  • Find out if you are interested in our services
    • For example, if you’ve given us your details, allow cookies and are a frequent visitor to our site, our software may select you. We do this by scoring actions (eg: pages visited & number of visits). Those with higher scores may receive marketing communications from us. This software-based process is automated

You can opt out of being contacted by us. Every marketing communication from us includes an unsubscribe link, for more information see section 5. You can also block the use of cookies by changing your browser preferences, for more information see section 12. Additionally, you can opt out of automated decision-making for marketing by emailing us

We are a commercial organisation – looking to grow our business, pay employees and make a profit. We are keen to promote our services to you and your business. For this reason, we have a legitimate interest in processing information you supply us. If we are in direct conversation with you or your company our lawful basis for processing may be in anticipation of a contract. If you have any questions email us at

5. Will I be contacted for marketing purposes?

When you choose to supply us your personal information, for example via our website or during a conversation, we believe that you would reasonably expect to hear from us about services that we offer or information that we believe may be of interest to you.

You have a choice about how your information is used and you can decline at any time – either by clicking the link in every marketing communication we send or by emailing us at

6. Will April Six share my personal information with anyone else?

We will not share your personal information outside of April Six unless we are specifically required to do so by law or if we contract elements of our operations outside of the company, for example, direct mail processing.

In cases where we contract other companies to work for us we will ensure that legally binding agreements are in place to safeguard your information, to keep it secure and to guarantee it is only used in ways detailed in this Privacy Policy.

If ownership of the company were ever to change your personal information may be transferred to that new owner. If this were ever the case you would be contacted to confirm that you are happy with this.

7. How long will April Six keep my personal information?

We will keep and use your personal information for one year from your last interaction with us (e.g. if you click a link in an email we send).

If you become a customer, we will keep and use your information for two years from your last spend with us or one year after your last interaction, whichever is longer.

However, you are in control, you can opt out at any time – either by clicking the link included in every email we send or by emailing us at

8. Where will April Six send my data?

If you are a UK or European Union resident we need to inform you that your personal information may be sent outside of the EEA (European Economic Area). As a company with offices in multiple countries our digital storage or the digital storage of companies we employ may be located outside of the EEA.

You can be assured that we have legally binding/European Union approved agreements in place between all April Six companies and with all contractors to protect the security and use of your personal information.

9. How will April Six keep my data safe?

We take data security seriously. We employ multiple measures to ensure your personal information is kept safe. These include comprehensive staff training, data encryption, IT security measures, physical security and legally binding, European-Union approved, contracts between our offices and with contractors we use.

We have been awarded Cyber Essentials Plus level certification in the scheme run by the UK Government. Our IT infrastructure has been independently assessed and meets the standards set out by the UK National Cyber Security Centre.

Cyber Essentials (PLUS) Badge Large (72dpi)

10. Can I delete my data?

You can contact us at any time and request that we delete the personal information that we hold and process. Email and use the title DELETION.

We will delete the information we hold, keeping only a minimised version which we will use to ensure that we do not contact you again in the future.

11. Can I find out what personal information April Six holds about me?

If you are a UK or European Union resident you can ask for a copy of the personal information we hold about you and can have any inaccuracies corrected.

Write to us at the address below or email In order to confirm your identity, you will need to provide copies of two forms of identification from the following: driving licence, birth certificate, passport, utility bill*, vehicle registration document or bank statement*

* less than 3 months old

We will respond to you within 30 days of confirmation of your identity.

Subject Access Request
April Six Limited
Chaplin House
Widewater Place
Moorhall Road

12. Web browser cookies

A cookie is a tiny file that is stored by your browser when you visit a website. We use cookies to improve the site and to provide a more personalised experience for you, for example, progressive profiling ensures you don’t get asked the same questions every time you complete a form on our site.

By continuing to use our site you are agreeing to the use of cookies. You can use your browser preference settings to exclude them.

Here is a list of the cookies we use and their purpose


The main cookie for tracking visitors. It contains: the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (Expires: 2 years)


This cookie is used for to keep track of a visitor’s identity. This cookie is passed to our marketing platform on form submission and used when de-duplicating contacts. (Expires: 10 years)


Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min)


Whenever our website changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)


This cookie used to test whether the visitor has support for cookies enabled. (Expires: Session cookie)


This cookie used to keep track of page views in a session. (Expires: Session cookie)

13. Changes to our Privacy Policy

From time to time our Privacy Policy may be updated, we recommend that you check each time you submit personal information. The date and version are listed below.

v1.7A April 2018

14. What if I want to complain?

We take our privacy obligations seriously, we will make every effort to ensure that you are happy with our activities and that they are completely lawful. However, if you feel that we have fallen short of these standards in any way please do contact us at

If you are a UK, EU or EEA (European Economic Area) resident and are not satisfied with the resolution of your complaint you can complain to the local Supervising Authority; the Information Commissioners Office