MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH.

MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science and mobility agency April Six tasked with engaging audiences across all of its vertical markets. This will comprise acting as a central hub for MSC Software’s global marketing teams in order to provide central content, which will then be adapted for individual territories worldwide. April Six’s Munich office, which opened its doors in 2019, will oversee the localisation of materials and manage outreach for the key DACH markets, with English-language media and analyst engagement bring driven from the April Six headquarters in London and supported by local specialists in the US.

Mary Harrison, Global Marketing Communications Director at MSC Software, said, “Manufacturing organisations are increasingly looking for new ways to fuel profitability and innovation and gain a competitive edge over their rivals. By enabling engineers to validate and optimise their designs using virtual prototypes, MSC Software’s technology allows this to happen at speed and scale.

Demonstrating these benefits to global media and analyst houses requires a unique blend of deep technical understanding and crystal clear communication. We believe April Six is the perfect choice to tell our stories to a worldwide audience.”

Jim Sutton, EMEA Managing Director for PR at April Six, said, “April Six combines expertise in both explaining complex physics and world-class B2B engagement, meaning MSC Software’s inspiring offer is a natural fit for us.

We feel extremely well placed to help MSC Software lead the conversation on such crucial topics as facilitating autonomous vehicles and additive manufacturing, and we’re excited to be playing a global coordination role as well as delivering through our own capabilities in UK, DACH and US.”

About Hexagon | MSC Software

Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications.

Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future.

MSC Software, part of Hexagon’s Manufacturing Intelligence division, is one of the ten original software companies and a global leader in helping product manufacturers to advance their engineering methods with simulation software and services. Learn more at mscsoftware.com. Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 21,000 employees in 50 countries and net sales of approximately 3.9bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

About April Six

April Six is a full-service agency with dedicated experts in technology, science and mobility. We bring a shared passion for innovation and deep vertical knowledge to the industries we serve. Through our global network of specialized teams in eight offices across three continents, we embrace the evolving challenges of our forward-thinking clients to drive rapid measurable performance and deliver extraordinary business outcomes. More info: www.aprilsix.com // www.aprilsixproof.com

About MISSION

MISSION is a collective of creative Agencies led by entrepreneurs who encourage an independent spirit. If we can continue to help brands thrive with some passion, some humility, some magic, and with plenty of hard work, we’ll feel like we’re doing the right thing. 1,150 people. Working in 31 places. On some of the world’s best Clients. More info: www.themission.co.uk