The brief

For the last 45 years, SAS has been providing world-leading advanced data analytics to some of the globe’s biggest brands, informing smarter decision-making and helping organisations to predict, adapt, and overcome global challenges through the immense power of data and AI.

For April Six, SAS represents a formidable partnership. Since our initial statement of work back in 2015, our relationship has deepened significantly and includes the development, management, and execution of several worldwide initiatives.

Fast-forward to 2021, and SAS approached us once more with its sights firmly set on the future of technology. It wished to answer questions such as: “What will it look like?” “How will it have changed?” “Where will we be in 2030?” and undertook several months of research across APAC, EMEA, North America, and LATAM to find the answers.

So how did April Six help?

With reams of data to hand, SAS and April Six now had to present multiple layers of complex information, in an engaging way, to tell a unique story of hope for the future.

April Six had the mammoth task of distilling the data down to its key points and producing a web application where users could interact, manipulate, and personalise the data to their needs. In addition, we needed to demonstrate the incredible depth and breadth of the study (4,000+ participants), as it was due to be shared at a global level and used as an industry-leading report.

The immersive web application April Six built included a rich and detailed narrative that introduced visitors to the page. But more importantly, it offered a smooth and enjoyable experience, one which guided visitors through the site using interactive animations and journeyed them through disparate times, geographies, and industries to paint an informative picture of customer experience in 2030.

Our
insight

Our experience told us that the Experience 2030 website would be the hub of the study, and that campaign success hinged upon its usability. We also understood that all work we produced would need to align with all three SAS Customer Intelligence value props (Customer Insights, Customer Decisioning and Personalised Marketing) and that our primary objective was to build awareness of SAS as a market leader, to enable the adoption of SAS Customer Intelligence (CI) solutions. Using this unique insight, we were able to produce a website that generated long-term awareness through lead generation and positioned SAS as a strong and highly credible player within the CI market landscape.

Our
approach

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“Thank you for helping realise an appealing, interactive vision we’ve had for the EXP2030 campaign. We love the design and various pathways for the audience to explore and engage. Kudos to the entire A6 team who worked on this.”

Wilson Raj, Global Marketing, Customer Intelligence, SAS

 

Part of Mission