The Brief

Enabling more than 6 million customers with connected business apps and services, Sage came to April Six looking to disrupt the ERP software category. The resulting global demand generation campaign repositioned Sage X3 as the wise, well-made alternative to legacy ERP solutions.


Creating experiences

Repositioning Sage X3—the global brand’s flagship business application—as the alternative to legacy ERP solutions, meant building an integrated broad-based program that could run efficiently in several countries. The multi-stage program—which drove a 300% increase in year-over-year lead-generation—included digital banners, persona-based emails and social posts, which linked to a series of pay-per-click landing pages to engage prospects at the top of the funnel. We also created a set of interactive tools to help prospects see what “working different” really means.



year-over-year increase in demand-gen leads


“Since the campaign kick off, April Six has demonstrated its expertise and deep understanding of a true multi-touch global campaign that I was proud to launch across 10 countries.”

Georgia Pantazis, Global Campaign Manager, Sage

Part of Mission