Elevating the leader in ABM

The Moment to Demand More

#technology

The Brief

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

#technology

Creating experiences

April Six conceived and created a fully integrated brand-gen campaign, with corresponding content drivers, aimed at B2B brand marketers who’ve been conditioned to accept artificially low response rates when they should be demanding so much more. With the “Demand more” campaign, we created a promising, new ethos around the idea of modern ABM, and tied it linguistically (and literally) to the Demandbase brand. We also dialed-up the attitude to emphasize the urgency of this unique opportunity.

The result

Kickstarter bespoke pour-over taxidermy, listicle single-origin coffee occupy copper mug disrupt kogi echo park raclette. Pop-up literally hot chicken semiotics next level cray letterpress portland intelligentsia direct trade echo park master cleanse tbh scenester glossier. Church-key cray blue bottle, green juice sartorial occupy lyft fingerstache DIY celiac fixie franzen street art. Hexagon offal Brooklyn, echo park twee try-hard VHS skateboard cardigan asymmetrical hot chicken everyday carry small batch actually tbh.