The Brief

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

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Creating experiences

April Six conceived and created a fully integrated brand-gen campaign, with corresponding content drivers, aimed at B2B brand marketers who’ve been conditioned to accept artificially low response rates when they should be demanding so much more. With the “Demand more” campaign, we created a promising, new ethos around the idea of modern ABM, and tied it linguistically (and literally) to the Demandbase brand. We also dialed-up the attitude to emphasize the urgency of this unique opportunity.

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