Supporting the Journey to a More Sustainable Future
The switch to renewables gets ever more pressing as we approach the 2040 cut-off date. Many Scania truck customers that have invested in diesel fleets face expensive efforts to replace them. When range is such a critical factor, skepticism existed over how these renewables compared to traditional engines.
Against the backdrop of COP26, Scania wanted to show how easy it was for truck fleet operators to make the switch to renewable forms of transportation. As the world-leading manufacturer of trucks, Scania has invested in alternative technology for over a decade and has the widest range of alternative fuel trucks on the market. Scania wanted to let people know that it’s easy to make the switch to renewables. Using press, social and digital channels, April Six was tasked with getting this message across to their UK prospects and customers.
The truck industry is a male-dominated market in which the buyers are attracted to big noisy machines. But, in line with COP26 and media coverage about the climate crisis, we tapped into something beautiful, expansive, and hopeful. A collage-like ‘explosion’ of alternative fuel options using visual cues and inspirations brought to life the variety of greener solutions available. It showed how Scania is leading the way and making change possible.
Scania has had sustainability baked into their corporate ethos for decades. The campaign was a celebration of this and a visual pointer to the greener way of running a fleet.
Visitors to the website increased from an average of 102 per week pre-campaign to 825 in the first week of activity, with dwell time doubled. This set the stage for Scania’s participation in COP26, lifting them far above the competition.