Building a Brand From the Customer Up

PhiHong, a prominent manufacturer of charging products for renowned among many global brands, recognized the need to distinguish their newly ventured EV charging sector from their existing business. To achieve this, the evolving organization engaged April Six to develop a new name, brand, and visual identity that would transcend their Asian heritage and allow them to stand out among their diverse competitive set.

PhiHong had a clear and ambitious vision: “To harness the power of electricity to charge the world.” Building upon this strong and positive foundation, April Six adopted a customer-first approach, embodying agility, integrity, and unwavering commitment.

April Six devised a powerful brand identity introducing the Zerova name and developing a suite of brand elements that embody customer empowerment. Whether it’s through high-speed chargers for electric vehicles or renewable energy solutions, Zerova is positioned as the brand that empowers customers to take control of technology, both today and in the future.