PSA wanted to enhance their customers’ understanding of the importance of carrying out maintenance work on their vehicle. Not only that, but they wanted to communicate why the PSA brands themselves should be the ones to carry out the key work.
For Peugeot, Citroën and Vauxhall, we created a series of twelve animations for each brand, with each video focusing on a single type of vehicle service. These ranged from things like tyre and wiper checks, to getting your annual MOT done or popping in for a winter check.
Through the use of engaging animations, we then told the story of what needs to be done, what can happen if you don’t get it done, and why Peugeot, Citroën and Vauxhall know their customers’ cars better than anyone else – and should therefore be the ones to carry out the work.
The series of videos featured on the brand websites, national communications and on in-dealership screens.