To create a suite of predictive DM and email communications to communicate servicing messages to ŠKODA owners in a way that would align and build on their brand positioning ‘Driven by something different’.
The campaign celebrates the passion that unites ŠKODA’s customers and ŠKODA’s service advisors and technicians.
The campaign thought resulted in a shoot to create images which divide down the middle to show that in the same way that ŠKODA customers pursue their passions in a wide range of hobbies like cycling, cooking and boxing – ŠKODA’s expertly qualified technicians pursue their passion in providing the best servicing and maintenance of customers’ vehicles, while service advisors deliver the best customer experience possible.
‘A special thank you…. I would personally like to thank Helen from our creative agency April Six, who alongside the creative team has worked tirelessly to get this campaign off the ground as well as Jack – April Six’s Creative Director whose vision was instrumental into bringing the spirit of ŠKODA Aftersales to life!’
Dessi Doncheva, Service and Parts Product Manager, ŠKODA